September 14th, 2011 3:16 PM by Lisa Carey
The Ad Council – in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD) – will launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign.
The campaign, if successful, will increase awareness of the Making Home Affordable Program’s (HAMP) free resources for homeowners struggling with mortgage payments.
One in 11 homeowners nationwide has missed two or more mortgage payments, yet many enter foreclosure without reaching out for assistance. The new PSAs tell homeowners that help exists – and the sooner they act, the more options they have.
The foreclosure campaign encourages homeowners to call (888) 995-HOPE (4673) to speak with a HUD-approved housing expert and discuss the solutions available. The program website, MakingHomeAffordable.gov, serves as an online resource for struggling homeowners to learn about options other than foreclosure.
Created for free by Schafer Condon Carter, a Chicago-based advertising agency, the new television, radio, print, out of home, and online PSAs have been made in English and Spanish. The PSAs aim to inspire homeowners who are unsure of where to turn to reach out for help as soon as possible.
“The Making Home Affordable Program has already assisted over a million homeowners,” says HUD Secretary Shaun Donovan. “Struggling homeowners do not need to work through their concerns alone.”